When we launched Nawa Brew, we knew we didn’t just want to make a new kind of coffee alternative. We wanted to do it differently — with purpose. That meant thinking local, being mindful of waste, and building a supply chain rooted right here in the UAE.
Here’s how we’re making that happen.
Why Local Sourcing Matters
We live in a region full of palm trees. That means tons of date seeds — most of which get thrown away. At Nawa Brew, we saw this not as waste, but as an opportunity. So instead of importing date seeds, we use a local byproduct to create something new.
By sourcing date seeds from local farms and date factories, we cut down on transport, reduce emissions, and keep our footprint small. It’s good for the planet and great for business.
Supporting UAE Farmers
Our supply chain starts with UAE farmers — the people who grow, harvest, and clean the dates. We work directly with these farms to collect the seeds that would otherwise be tossed.
This partnership means farmers earn more from their crops. It also gives us direct access to fresh, high-quality seeds. No middlemen. No long waits. Just simple, local collaboration.
Keeping It Fresh and Efficient
A local supply chain means our seeds go from farm to roast quickly. Less time in transit means better quality and more control. We can dry, store, and roast the seeds on our terms — without relying on overseas shipping or complicated logistics.
And because we’re close to the source, we can scale when needed without scrambling. That kind of flexibility is key when you’re building something from the ground up.
Reducing Waste, One Seed at a Time
The UAE produces hundreds of thousands of tons of dates every year. That also means millions of seeds. Most are discarded. We’re changing that.
By turning these seeds into a coffee alternative, we give them a purpose. That means less waste and more value from something most people overlook.
A Circular Mindset
This isn’t just about making a drink. It’s about creating a new way of thinking. One where food waste becomes opportunity. One where coffee doesn’t need to come from halfway across the world to taste good.
By building a UAE-based supply chain, we keep things simple, sustainable, and circular. It’s not perfect yet, but it’s a start. And we’re proud of it.
